After 55 years in Munich, ISPO (the world's leading sports industry trade fair) is relocating to Amsterdam starting in 2026. This is a significant shift for the global sports equipment and apparel industry. With nearly 2,000 exhibitors and 55,000 visitors, ISPO is where brands, retailers, and distributors shape the future of sports business. Here is what the move means and how AGTS is approaching it.
What is ISPO?
ISPO (International Sports Business Network) has been the global hub for the sports industry since 1970. Originally focused on winter sports equipment, it has expanded to cover the full spectrum of athletic and outdoor products: from performance apparel and footwear to fitness equipment, wearables, and sustainable materials. It is the trade fair where the sports industry does business.
The Move from Munich to Amsterdam
The November 30 to December 2, 2025 edition will be the final ISPO held at Messe Munich. Starting 2026, the fair will take place in Amsterdam, Netherlands. This decision comes after a period of declining numbers: exhibitors dropped from 3,307 in 2018 to 1,937 in 2024, and visitors fell from 80,000 in 2019 to 55,000 in 2024.
Messe Munich is partnering with Raccoon Media Group for the new format in Amsterdam. The move is intended to revitalize the event with a fresh approach and a more accessible European location.
Munich vs Amsterdam: Key Comparison
| Factor | Munich (Final 2025) | Amsterdam (2026+) |
|---|---|---|
| Dates | Nov 30 - Dec 2, 2025 | Nov 3-5, 2026 |
| Track Record | 55 years, established format | New location, fresh format |
| Airport | MUC (Munich) | AMS (Schiphol) |
| Exhibitors | ~2,000 expected | TBD |
| Visa | Schengen | Schengen |
Exhibition Categories
ISPO covers the full range of the sports industry:
- Sports Apparel: Performance wear, team wear, athleisure
- Sports Equipment: Training, fitness, and team sports equipment
- Outdoor: Hiking, camping, and climbing gear
- Winter Sports: Skiing, snowboarding, accessories
- Running: Footwear, apparel, and accessories
- Water Sports: Swimming, surfing, diving
- Health & Fitness: Gym equipment, wearables, nutrition
- Textiles & Fabrics: Technical fabrics, sustainable materials
Why ISPO Matters for AGTS
Sports equipment and apparel are a core vertical for AGTS. We work with custom sportswear manufacturers, licensed merchandise partners, and sports equipment suppliers. ISPO provides direct access to European brands, manufacturers, and distributors in this space.
AGTS Focus at ISPO
Custom Team Wear
Connect with European sports apparel manufacturers for custom team wear and branded sportswear production.
Licensed Merchandise
Explore licensing and distribution opportunities for sports brands targeting GCC and LATAM markets.
Equipment Distribution
Source sports and fitness equipment for distribution in our target markets.
Sustainable Innovation
Scout sustainable sportswear innovations and eco-friendly manufacturing technologies.
OutDoor by ISPO: The Summer Alternative
While ISPO is moving to Amsterdam, OutDoor by ISPO will remain in Munich for 2026, running from June 28 to July 1. This event focuses specifically on the outdoor segment: hiking, camping, climbing, and nature sports. For companies in the outdoor space, this is worth considering as a complement to (or alternative to) the main ISPO event.
Should You Attend ISPO Amsterdam 2026?
The move to Amsterdam introduces some uncertainty. Here is how we see it:
- Established attendees: If you have been attending ISPO in Munich, the Amsterdam edition is worth monitoring. The brand and network remain strong even as the venue changes.
- First-time visitors: Amsterdam Schiphol is one of Europe's best-connected airports, making the new location potentially more accessible for international visitors.
- Budget-conscious: Wait for exhibitor/visitor numbers and format details before committing. The first Amsterdam edition may be a transitional year.
How AGTS Can Help
AGTS is evaluating both the final Munich edition and the first Amsterdam edition. If you are a sports brand, manufacturer, or distributor looking to connect with partners at ISPO, our trade team can help coordinate meetings, logistics, and follow-up activities.
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